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CHAPTER 05LESSON 053 MIN READ

Demand seasonality

The shape of a normal year, and why it swamps the growth rate.

WHY IT MATTERS

Compare demand with the normal pattern for that time of year. A summer increase can be ordinary seasonality rather than new growth.

Oil demand is strongly seasonal, and the amplitude of the seasonal swing is comparable to or larger than the annual growth rate. That single fact governs how demand data must be read: a month-on-month change is mostly seasonality, and only a comparison against the same period in prior years isolates anything else.

The two large patterns run in opposite halves of the year in the northern hemisphere. Gasoline demand rises into summer as driving increases, which is the origin of the 'driving season' framing and of the seasonal strength in gasoline cracks. Distillate demand rises into winter, partly from heating oil in the regions that still use it and partly from the general activity pattern of freight and industry.

Weather drives the heating component directly enough that it can be quantified. Degree days measure how far temperature departs from a comfort baseline, weighted by population, and they explain a substantial share of the variance in heating fuel demand. Using them turns 'it was a cold winter' from an anecdote into a covariate.

HDD = max(0, base - mean daily temperature)
base
65 degrees Fahrenheit conventionally in the US
mean daily temperature
population-weighted across the region
HDD
heating degree days, summed over the period
Cooling degree days are the mirror image and matter for power burn rather than for heating fuel.

Comparing against a seasonal band is the standard technique, and it has a specific pitfall. A five-year average that includes an extreme year carries that year's distortion for five years, and the pandemic demand collapse sits inside every five-year band computed for several years afterwards. Whether to exclude it is a judgement, and either choice needs stating rather than assuming.

DMDWorld DemandLIVE FROM THE DESKOpen on the desk
World liquid fuels consumption by region from EIA STEO.